Birth Activist » Spain http://www.birthactivist.com bloggin' for better births Thu, 26 Jan 2012 17:02:59 +0000 en hourly 1 http://wordpress.org/?v=3.3 New Spanish Commercial for Flex Brand Beds Features Actual Birth http://www.birthactivist.com/2009/04/new-spanish-commercial-for-flex-brand-beds-features-actual-birth/ http://www.birthactivist.com/2009/04/new-spanish-commercial-for-flex-brand-beds-features-actual-birth/#comments Thu, 16 Apr 2009 04:06:02 +0000 Unnecesarean http://www.birthactivist.com/?p=741 Continue reading →]]> American mattress advertisements typically feature a thin, white woman reclining on the bed in her pajamas.

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European advertisements tend to be more progressive and inclusive, such as this recent non-heteronormative French mattress advertisement.

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In this Spanish commercial produced by the firm Sra. Rushmore which was released today, the typical American mattress demo of trying to upset a glass of wine with a bowling ball pales in comparison as a subject to newborn Waira, who was born at home on the advertised product– a Flex mattress.

The slogan of this new ad campaign by Spanish company, Flex, is “Tu cama, el lugar m?s importante del mundo,” or “Your bed, the most important place in the world.” This commercial spotlights the home birth of Waira, daughter of Carolina and Nicholas Umpierrez of Barcelona, Spain. In the advertisement, they claim that their bed is special to them because it is where there son was born and they would like for their daughter to be born in the same bed.

Hat tip: ZGZ- Pro Parto Natural

Posted by Jill

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